I present to you Muclair’s SS11 fashion film
directed by Whitney Mallet. I know, I know… I wish I had seen it when it actually was
SS11 as well, but let’s stop crying and just draw the most inspiration we
can! As a complement to the traditional fashion show and
fashion photography, the moving image has expanded the ways in which designers
can reflect and communicate the mood of a collection. Designers working
with fashion film pay tribute to the creative freedom of the medium which
offers an opportunity to give their collections a conceptual framework that
goes beyond the clothes themselves. Thus the framework is what can be
carried over from season to season allowing us to enjoy this film even when the
season is over. And I’m pretty sure we’ll still see many of similar designs to these during SS12 anyway.
I hope you enjoyed it!
Ciao, babes!!
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