Sunday 28 October 2012

MMM with H&M Part II / Interview with MMM creative team











Me: What were the sources of inspiration for your collaboration with H&M?


MMM: The collaboration is a series of re-editions of Maison Martin Margiela garments from various seasons since we were founded in 1988. It features pieces from the first collections right up to the present day, with each piece specially labeled stating its year and season of origin. The collection acts as an archive of some of our most important garments, and the pieces have also been chosen so that together they create a complete wardrobe for this winter.





Me: Was there anything your learned during this collaboration that was different from how you usually work or perceive things?


MMM: The collaboration was different for us in that we have never before made re-editions of our own garments. In each men’s and women’s collection we feature “Replica” items, which are faithful reinterpretations of vintage garments we have found which we believe should be given a new existence. This will be the first time we present re-editions of our own work.





Me: What helps you keep pushing the boundaries with your designs?


MMM: The focus of our creative team is the constant investigation of the main themes of the house. We have no interest in trends, or in the wider movements of the fashion industry, but are just interested in the pursuing our own themes. It is this constant process of continually challenging ourselves which keeps us going.





Me: In your opinion, what is minimal dressing, style, fashion?


MMM: The dictionary definition of minimal is “characterized by simplicity and lack of adornment or decoration”. The word “minimal” is often used in fashion to describe much work which isn’t actually minimal. We prefer not to describe our garments in any way, but to let them speak for themselves.





Me: Is there anything you always advise to everyone?

MMM: We always prefer to let the people follow their own path rather than advising anything.



Shop MMM with H&M collection starting November 15th at select H&M stores. 

Read Part I - Interview with Margareta van den Bosch




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