Photographer : Duo Blau / Stylist: Malin Lindqvist / Makeup & hair: Hanna Birgersson / Retouch: Johanna Widblorn Hilli / Model: Nike P (MIKAs Agency) Photos - ℅ Soffía Theódóra Tryggvadóttir |
Strong yet minimal styling, goal setting mindset and courageously stepping out of the box are just some of the characteristics that describe °N Style Magazine and it’s editor-in-chief Soffía Theódóra Tryggvadóttir, thus it seemed natural to share the magazine with you. Read my interview with Iceland native now living in NYC Soffía and keep pushing.
1. What motivated you to start Nordic Style
Magazine?
My drive to be independent and work with beautiful
and inspiring things motivated me to start the magazine. Every time I visit the
Scandinavia and Finland the fashion always amazes me and I have multiple times
wondered why fashion from this part of the world doesn't get more exposure. The
Nordic countries are known for its designs and have been for a long time. But
it is evident that fashion is on the rise in Scandinavia so I wanted to
participate in the growth and do my part in giving Nordic fashion and design
more exposure.
2. How do you set goals for yourself?
I have always been a big goal setter since I was
just very young. I set short term and long term goals for my personal life,
work and school, which I adjust according to where I'm headed. From the first
day when the idea for the magazine came about I made goals for the first year
of the magazine and then what we want to achieve in five years time, I hope
some of the goals will come true. Goal-setting is an important
tool to let you keep going and aim for something. If you don't know where you
are heading or trying to head, you just go through life aimlessly and most
likely achieve less than your potentials.
3. How do you overcome challenges?
I just keep on going. I don't think I have ever
quit something that I have started because it was difficult. I like challenges
and I like overcoming them, I just try not to let the challenges overwhelm me
and prefer not to think about how difficult things can be. It helps just to
have faith in yourself and that you are confident that you can achieve what you
are going for.
4. How do you perceive minimalism in fashion and
lifestyle?
For me minimalism is obviously not overdoing it in
how you express yourself or live your life, letting fashion pieces or design
pieces own its space. Make something wonderful from what you've got. Minimalism
in lifestyle is I think what the Danish like to say "at hygge sig",
just relax, enjoy the moment and don't worry to much. I actually find that
hard to do.
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